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Behavioral Economics ...in a nutshell
"The best way to think about behavioral economics is in contrast to standard economics. In standard economics, we think — we assume —...
Behavioral Economics ...in a nutshell
Systems 1 & 2
Cognitive Biases
Heuristics (mental shortcuts)
What's a Nudge?
More Behavioral Science Concepts
Regulatory Fit Theory
Theories of Behavior Change
The Role of Positive Psychology
Theories of Motivation
COM-B
The Theoretical Domains Framework