“Positive psychology is the scientific study of what makes life most worth living” (Peterson, 2008). Founded by Seligman and...

The COM-B model of behaviour is a well-know framework used to identify what needs to change in order for a behaviour change intervention...

The Theoretical Domains Framework is quite a comprehensive framework that is used to help people identify factors (eg. barriers and...

The MINDSPACE framework was published by the Institute for Government and the UK Cabinet Office in 2010. Widely-used as a framework or...

Developed by the Danish organization iNudgeyou, the BASIC framework is often used to better design and deliver policy outcomes. The...

The Behavioural Insights Team (BIT) was originally set up within the UK government and became the world's first so-called "nudge unit"....

The SCARF model was first developed in 2008 by the neuroscientist David Rock and is particularly helpful with regards to organizational...

The Irrational Labs is a leading behavioral economics consulting firm that helps organizations "design products and services that make...

The Fogg Behavior Model, developed by the Stanford University behavior scientist BJ Fogg, states that three elements must come together...