The MINDSPACE framework was published by the Institute for Government and the UK Cabinet Office in 2010.
Widely-used as a framework or checklist for policy-makers or anyone interested in changing behaviour, the MINDSPACE acronym represents:
M Messenger
We are heavily influenced by who communicates information
I Incentives
Our responses to incentives are influenced by predictable mental shortcuts
(heuristics) wanting to avoid losses
N Norms
We have a tendency do what others around us are doing
D Defaults
We tend to accept pre-set options
S Salience
We pay attention to what is new and seems relevant to us
P Priming
Our behavior is often influenced by unnoticed cues
A Affect
Emotional associations can strongly influence our actions
C Commitment
We generally want to be consistent with promises made in public and we
tend to be reciprocal
E Ego
We behave in ways that make us feel better about ourselves
Click here to read the whole report from the Institute for Government: https://www.instituteforgovernment.org.uk/our-work/policy-making/mindspace-behavioural-economics