"The best way to think about behavioral economics is in contrast to standard economics. In standard economics, we think — we assume —...

Psychologist Daniel Kahneman is considered one of the "godfathers of behavioral economics". Awarded the Nobel Prize in Economics in 2002,...

In the 1970's, Daniel Kahneman and Amos Tversky introduced the idea of cognitive biases. These biases describe the systematic, but...